Our culture is defined by three fundamental principles that together, represent how we work.


We see people as people.

Others matter like we matter and we have deep regard for their challenges, aspirations, needs and desires. We call this simple, fundamental belief, an “outward mindset” and it is the essence of who we are and how we do our work.


Success is measured by the impact we have on others.

Our firm exists to meet the needs of other people and we take that responsibility seriously. As designers we have an important role to play in contributing to the transformation of healthcare delivery through the creation of environments that support effective and efficient healthcare.


We are a learning organization.

We embrace learning, creativity and exploration in support of developing our people and delivering strong results. We thrive working as a team and we take pride in our ability to help people develop their unique gifts and talents in the context of our work.


Trust emerges when we have a sense that another person or organization is driven by things other than their own self-gain.


- Simon Senek


a healthcare design firm.